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A Feminist Perspective on “Sex Yeah” by Marina And The Diamonds

“Sex Yeah” by Marina and The Diamonds

As technology progresses, as the human mind expands and makes more discoveries, why is it that women in the 21st century continue to be sexualized and objectified despite the Feminist movement? Will Masculine hegemony ever end? Aside from these questions, the most important one remains: how can women end the Masculine Hegemony rule in society? Often times, change starts with one group of people who persistently live the change they are fighting for until their cause becomes their lifestyle for the world to see, and finally a legacy that stands grounded for future generations to experience. Change for a cause is always in motion. Change never sits still, and is not complacent. Similarly, as the weather can cause a crop to grow, it can also cause a tsunami in a chaotic magnitude, and so can change in societal norms.

From a feminist perspective, I will be using the song “Sex Yeah” by Marina and The Diamonds. However, I would like to first point out the definition according to Deanna D. Sellnow in her book “The Rhetorical Power of Popular Culture Considering Mediated Texts” (Pg. 89) she describes a Feminist Perspective as focusing on the taken for granted normal roles and rules for men and women in society, suggesting that a dominant ideology controls what people believe as common sense. This doesn’t mean she clarifies, that men oppress women, but more so the hegemony which is reinforced and reproduced by both women and men, which creates a perpetration and reiteration of the dominant American ideology that empowers men and oppresses women. She also goes on to say that essentially a feminist is anyone (male or female) whose beliefs and actions counter the hegemony in that they respect and value women and a feminine perspective.

Marina and The Diamonds band wrote the song “Sex Yeah” (2012 Elektra) and it sheds light on the current issues that women face: being sexualized and objectified. She writes on how young people view females as a means to get sex when they appeal to their senses, and forgetting the beautiful essence and honor that lies within every woman. Instead, it is normal for males to sexualize and objectify women. It is also normal for women to be preconditioned to see themselves as a sexual object in order to feel pretty and wanted. Marina is encouraging her listeners and fans to question these norms and invites them to go along her own journey of self-discovery, which is that history indeed has given her the best, which is herself as she is and not according to others’ or anything else’s definition. Authenticity, beauty, and femininity are all part of her essence and she reiterates this so well in this song. It is this great self-discovery that she shares through this song that empowers and encourages female and male listeners to take a close look at what their perspective on females is and could it be wrong? Finally, questioning with a perspective to discover truth in order to grow as human beings and become better from the inside out is ultimately what matters.

Works Cited

Huffington Post 2013 Marina And The Diamonds Chats About ‘Electra Heart,’ Britney Spears, Lady Gaga And More, by Noah Michelson, Published August 21, 2012. http://www.huffingtonpost.com/2012/08/21/marina-and-the-diamonds-electra-heart_n_1819306.html  Web.

Marina And The Diamonds. Album Electra Heart. 2012. CD.

Sellnow, Deanna D. The Rhetorical Power of Power of Popular Culture: Considering    Mediated Texts. Los Angeles: Sage, 2010. Print.

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Autocomplete. A feminist’s review.

dancingandcrying

A post I stumbled across today, while scanning our noble industry friend LinkedIn, re-ignited the feminist that beats inside me.

Google, the world’s go-to search engine is flawed. It’s a hard pill to swallow, but it’s true. As you stare at the blinking cursor in that blank search space, try typing, “women need to” and see how the world would like to autocomplete your search.

A recent campaign for United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) is the proof in the pudding – a simple idea that tested the autocomplete feature of Google’s search engine. No false statements made, no clever type correction needed in post-production. Just a simple command-shift-4 was all Christopher Hunt from Ogilvy & Mather, Dubai, needed to make a statement. He even included date-stamped evidence.

Comparatively, the same autocorrect faux pas does not occur when searching for male specific queries…

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A Feminist Critique On The Good Wife Series

The Good Wife is a television show where defense attorney Alicia Florrick goes back into the work force facing the competition and chauvinism of male attorneys. I selected this series because I am very inspired by women who thrive in a man’s world. I admire how Alicia remains calm through the series, even when faced with challenges that her male colleagues present to her. Alicia is the main character. She is a strong woman but soft spoken and very composed. She knows how to interact with men through her body language which irradiates assertiveness and confidence without being too aggressive. One of her biggest challenges is that she has to deal with Eli who is a living portrait of masculine hegemony, which defines him as someone who oppresses anyone who is not a heterosexual male (Sellnow, D.D. Rhetoric Power of Popular Culture Considering Mediated Texts, pg. 90). The audience for this show appeals to feminist women because it portrays women as strong, capable, composed, intelligent, and beautiful.

In this episode, the male gaze is focused at times on Alicia’s facial features, particularly her mouth. The female agency is very well portrayed when Diane who is a senior partner in the firm, demonstrates together with Alicia how an in mate’s right to the 9th amendment was being violated right before he was giving his last words before fulfilling his death penalty.  Preferred readings reinforce taken-for-granted beliefs and behaviors as normal, desirable, and common sense (Sellnow, D.D. pg 90). Alicia and Diane demonstrate common sense behavior, however, not as desirable and normal in a man’s world, where male power is dominant.

Marxist feminist perspective (which arose from within second wave feminism) seeks to ensure economic equality for women, that is equal work for equal pay (Sellnow D.D. pg. 96). In this series “The Good Wife” Alicia, the main character faces the issue of being left out from a major case because she is a female who needs to be home taking care of her children, and according to her male colleagues, she would not have the time to bill extra hours of work. This is a perfect scenario where a woman such as Alicia, demonstrates the power of the Marxist Feminist who fights intelligently to gain the equality in her profession to be paid equally and receive the promotion she is qualified for just as her male colleagues.

The non verbal message in the show is that women are capable of being a good wife and a good career woman who can earn the respect and admiration of male colleagues through her professionalism and quality of work. Women have the capability to persevere and get through the oppression that masculine hegemony can inflict in the workplace. The connection between Marxist feminism and masculine hegemony is clearly made in this series because Alicia is faced with several challenges related to the oppression that is inflicted by the male hegemony mindset, when she is faced with the partial decision of her male colleagues leaving her out of a big case that hinder the promotion she is qualified to receive. However, her male colleagues conclude that because of her responsibility as a mother, she could not work the extra hours that were needed for this case. Alicia on the other hand, exercises her power as a Marxist feminist who strategically fights through these obstacles and claims what is rightfully hers–the promotion.

The implications of this show involve the complexities that women face when working in a man’s world–lawyers. The show clearly emphasizes the importance of what it takes for a woman to survive and thrive in such environment. The show empowers female attorneys, because it exposes the obstacles, and the solutions to learning how to face masculine hegemony in the workplace. Feminist ideologies are being supported because the success of Alicia is directly correlated to her strength as a Marxist feminist. I personally believe that it is very important that in a profession as a lawyer, a female exercises her views and values as a Marxist feminist, because she is entitled to the same pay and recognition that a male attorney would receive. Therefore, I find it critical that a female attorney is validated and recognized, as well as compensated for her talents and aptitudes as a legal professional. My analysis fits into our current understanding of communication and society by re-affirming to the modern woman that being a mother and a professional is possible and can be done with excellence. Women are fully capable of fulfilling her desire to be a mother, a wife, and professional. She does not have to choose one or the other. She is equipped to do it all and do it very well.